Methodology

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Introduction

The following list summarises the qualitative methodologies that we employ:

  • Discussion groups
  • Mini groups
  • Depths / paired depths
  • Confessional groups
  • Convergent groups
  • Extended design sessions
  • Mr & Mrs Interviews
  • Quali-halls

We have a track record of developing new research techniques and methodologies to address more complex research problems.

For more information on how our techniques can help you, please contact us.

“I have been particularly impressed with the way AIA have tackled difficult research issues and found successful methodologies and solutions where other agencies have failed.”

Chris Mundy, Head of Research, BBC

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