Why Use Us?
| Qualitative Specialists Over 30 years in business – this isn’t achieved by simply replaying what people say at a focus group, but by careful analysis and interpretation of opinions, finding the relevant facts and the key issues. | Flexible and efficient We are flexible with regards to our Client’s needs and we are adept at fast turnaround on both large and small scale projects. |
| Teamwork is key at all stages. We believe that the directors must be actively involved in research and not lost in management. We have chosen to remain a compact and independent research team. | Clear and concise reporting We avoid dressing up findings in marketing jargon. We tell the story in plain English so that you can act on our recommendations with confidence. |
| Co-moderation Two heads are better than one! We usually co-moderate focus groups. One moderator leads, the other observes and takes detailed notes. Two memories give invaluable extra insight at no extra cost! | Competitive We believe our costs are competitive and that the company provides good value for money for our clients. Why not give us a call to get an informal quote. |
| Innovation Conventional methods do not always get to the heart of the matter – so we adapt standard or develop new techniques. If a barrier needs to be overcome, we’ll find a way. | Quality Reassurances AIA achieved full registration to quality management system ISO 9001 in 1993 and has subsequently upgraded to ISO 9001:2000. This is subject to an annual audit in order to maintain this registration. This is designed to maintain client satisfaction at the very highest level. |
| Recruitment Managed in-house, our recruitment is top priority and gets a hands-on approach at senior level. |