Approach

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Approach
Qualitative
Introduction
Methodology
Recruitment
Quantitative
Introduction

Qualitative research is the soul of the organisation.

Our approach is based on experience, flexibility, innovation and understanding our Client’s needs. This requires careful definition of research objectives, informed sample design, well thought out methodology, precise recruitment and rigorous analysis.

We aim to present you with a coherent story, with practical recommendations that you can act on.

“I’ve always found AIA to be very flexible and able to meet very tight deadlines. They provide insightful and actionable feedback – one of the reasons why we continue to use them”

Richard Underhill, Research Account Manager, T-Mobile

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